Setting your digital campaign budget isn't simply a matter of "what you can afford," but rather "what you need to get out of the initial learning phase, drive consistent results, and scale safely." This pragmatic step-by-step guide will help you structure your budget efficiently. Find out more here.

Marketing needs to speak the language of business: revenue, margin, and predictability. Rather than spreading the budget thinly across dozens of campaigns, the plan zeroes in on a single product or service that has the greatest short-term potential to close. Read more here.