Let’s turn your sales objectives into operational numbers that guide marketing and sales every day—no guesswork.

Setting your digital campaign budget isn't simply a matter of "what you can afford," but rather "what you need to get out of the initial learning phase, drive consistent results, and scale safely." This pragmatic step-by-step guide will help you structure your budget efficiently. Find out more here.

Marketing needs to speak the language of business: revenue, margin, and predictability. Rather than spreading the budget thinly across dozens of campaigns, the plan zeroes in on a single product or service that has the greatest short-term potential to close. Read more here.

Quanto custa cada lead e quanto dessa despesa regressa como receita. É precisamente aqui que surge a encruzilhada mais comum em 2025: Lead-form vs Landing pages.

Quanto vale cada cliente? O Customer Lifetime Value a bússola para investir com segurança em aquisição

Mobile SEO is a big thing. When potential customers discover your brand, they are increasingly likely to do so on a small screen - often...

In February 2024  we took on a site that, until mid-2023, drew 40% of organic traffic from Google Search. On 26 July 2023  the Search...

A Google define 3 s como o limite de paciência, mas o site médio ainda demora 10 s no computador e 27 s no telemóvel. Saiba como esses segundos a mais reduzem conversões, elevam a taxa de rejeição e afastam clientes — e veja as ações práticas para acelerar imagens, scripts, cache e servidor, melhorar os Core Web Vitals e proteger a sua receita.

📈 Improve your website's positioning, attract more clients 💼 and increase your law firm's digital authority 🧠 The legal profession is...

Experiencing a significant drop in organic traffic to your website can be worrying and confusing. Although this problem is not uncommon,...

In the ever-evolving realm of digital marketing, mobile marketing has emerged as a frontrunner, transforming the way businesses connect...

The world of SEO is constantly evolving, and keeping up with the latest trends can be a challenge. In this blog post, we're going to...

In an increasingly digital world, where online search is increasingly the gateway to new customers, having an optimised online presence...

n today's ever-evolving market, understanding the intricacies of the sales funnel isn't just an added benefit; it's an imperative strategy for any company that wants to thrive.

In an increasingly digital world, social networks have become indispensable tools for the success of any business. However, with the...

facebook With the introduction of new features and improvements, Facebook continues to offer unrivalled opportunities for businesses to...

In the dynamic world of technology, artificial intelligence tools such as ChatGPT and Google Gemini are changing the way we interact with...

With the introduction of new features and improvements over the past few years, Facebook continues to offer unique opportunities for...

O ChatGPT 4, é a quarta versão dos modelos de linguagem da OpenAI. Lançado em março de 2023.

As the digital economy grows, so does competitiveness in this arena. It's increasingly difficult to win users' attention, whether it's on...