Let’s turn your sales objectives into operational numbers that guide marketing and sales every day—no guesswork.

Setting your digital campaign budget isn't simply a matter of "what you can afford," but rather "what you need to get out of the initial learning phase, drive consistent results, and scale safely." This pragmatic step-by-step guide will help you structure your budget efficiently. Find out more here.

Marketing needs to speak the language of business: revenue, margin, and predictability. Rather than spreading the budget thinly across dozens of campaigns, the plan zeroes in on a single product or service that has the greatest short-term potential to close. Read more here.

How much does each lead cost, and how much of that spend comes back as revenue? That's where the most common crossroads of 2025 appears: lead forms vs landing pages.

How much is each customer worth? Customer Lifetime Value is the compass for investing safely in acquisition.

Mobile SEO is a big thing. When potential customers discover your brand, they are increasingly likely to do so on a small screen - often on their way to work, on the sofa or even queuing for coffee. If your website takes a long time to open, requires zooming in to read or fails on touch, all it takes is a few seconds for them to slide over to your competitor. This seemingly trivial gesture turns into lost revenue. In 2026, "mobile-last" is no longer just a technical flaw: it'

In February 2024 we took on a site that, until mid-2023, drew 40% of organic traffic from Google Search. On 26 July 2023 the Search Console graph crashed: impressions and clicks dropped to almost zero and stayed there for more than half a year. A technical audit revealed four key issues: robots.txt — blocked critical directories. hreflang — inconsistent tags; PT, FR and EN versions competed with each other. Toxic backlinks — hundreds of spam domains hurting authority. Sitemap

Google sets 3 seconds as the limit of patience, yet the average site still takes 10 seconds to load on desktop and 27 on mobile. See how those extra seconds cut conversions, push up bounce rates and drive customers away, plus practical steps to speed up images, scripts, caching and hosting, improve Core Web Vitals and protect your revenue.

📈 Improve your website's positioning, attract more clients 💼 and increase your law firm's digital authority 🧠 The legal profession is a highly competitive sector, with thousands of firms and lawyers in practice. To stand out and attract more clients, it is essential to implement an effective SEO strategy for lawyers (Search Engine Optimisation). SEO optimises your firm's website so that it appears in the top positions of search engines, increasing online visibility and cre

Experiencing a significant drop in organic traffic to your website can be worrying and confusing. Although this problem is not uncommon, understanding its possible causes and solutions is vital for recovery and future prevention. Main SEO reasons for the decline in organic traffic: Google algorithm updates: Google's regular updates aim to improve user search experiences, affecting website traffic patterns. Although not all updates significantly affect all websites, the major

In the ever-evolving realm of digital marketing, mobile marketing has emerged as a frontrunner, transforming the way businesses connect with their audience. As we step into 2026, the mobile landscape is poised for even greater advancements, presenting both opportunities and challenges for marketers seeking to stay ahead of the curve. This blog post aims to share with you very quickly 5 things we believe you should always have in mind when you think about mobile marketing in 2

The world of SEO is constantly evolving, and keeping up with the latest trends can be a challenge. In this blog post, we're going to explore what we think are the 3 most important ideas for success with SEO, along with other crucial factors you should consider to boost your digital marketing strategy in 2026. This article was updated in October 2026 based on Google Search Central's official documentation. 1. First-person experience: Authenticity as a differentiating factor In

In an increasingly digital world, where online search is increasingly the gateway to new customers, having an optimised online presence has become essential for the success of any company. For companies with physical locations, the Google Business Profile, formerly known as Google My Business, has become an indispensable tool in this scenario. In this blog post we're going to share with you, as succinctly and quickly as possible, as we like to do here at Rocket Fuel, what you

In today's ever-evolving market, understanding the intricacies of the sales funnel isn't just an added benefit; it's an imperative strategy for any company that wants to thrive.

In an increasingly digital world, social networks have become indispensable tools for the success of any business. However, with the increasing saturation of the platforms and the constant change in algorithms, capturing the public's attention and converting followers into customers can be a challenge. Although paid adverts offer a quick way to reach a wide audience, not every business has the budget to invest in this type of strategy. Fortunately, there are several effective

Facebook With the introduction of new features and improvements, Facebook continues to offer unrivalled opportunities for businesses to connect with their audience in more meaningful and effective ways. If you think Facebook is dying and you're considering divesting from the network, think again, and here are some ideas to think about. Facebook is as big as it looks! Facebook is a colossal marketing platform that provides access to a truly gigantic audience of potential custo

ChatGPT, Gemini or Claude? See which AI assistant to use for each marketing task, with criteria on privacy, cost and integrations plus SME examples.

With the introduction of new features and improvements over the past few years, Facebook continues to offer unique opportunities for businesses to connect with their audiences in more meaningful and effective ways. If you think Facebook is dying and are considering divesting from the network, think again. Here we look at the question as an investment: what the audience is worth, what ads cost in 2026 and how to get a return on your budget. Facebook continues to be a powerhous

As the digital economy grows, so does competitiveness in this arena. It's increasingly difficult to win users' attention, whether it's on search engines, social networks, in their email inboxes, etc. And in an increasingly digital world, attention becomes the currency of exchange, and this increases the importance of the work of a paid traffic manager. What is traffic? Traffic is the flow of users entering a website or app. This traffic can come from various sources (adverts,

Google Analytics 4 is a powerful marketing tool providing vital information for better marketing decisions. It represents a new generation of web analysis that has allowed marketers to effectively analyse important metrics about how customers interact with websites, not just track traffic. The change from Universal Analytics to GA4 raised many doubts at the time, but today GA4 is Google's analytics platform for websites and apps: standard Universal Analytics properties stoppe