Site speed: Turn Seconds into Revenue

How the speed of your site decides ranking, conversions and loyalty - and what you can optimise today

Site speed - Can generate or burn revenue

The speed of your website is no longer a technical detail: today it generates - or destroys - revenue.

Google itself sets the "patience limit" at 3 seconds on any page and 2 seconds in online shops. Even so, the average website still takes 10 seconds on a computer and 27 seconds on a mobile phone (Electro IQ, 2025).

It's no surprise that 83% of users expect to see content within 3s and that 40% abandon the site if that mark is exceeded. When the page loads in 1 - 2s, the bounce rate is only 9%; at 5s, it skyrockets to 38%. It's also no coincidence that the pages that reach Google's top position load in 1.65s on average.

The impact on the business is unequivocal. Abralytics shows that every extra second between 0 and 5s reduces the conversion rate by 4.42 %, while cutting just 1s can increase it by 5.6 %. For this reason, 70%t of consumers admit to deciding to buy depending on the speed of the site, and 64% change shops after a slow experience.

If your site is still slow, the usual culprits are:

• Heavy, uncompressed images

• JavaScript or CSS that blocks rendering

• Poorly configured or non-existent cache

• Poorly optimised code

• Overloaded servers or no CDN

Resolve these points and you'll see performance improve rapidly. To get started, evaluate Core Web Vitals now at PageSpeed Insights.

Need support? Count on us. Every extra second your site takes to load costs you traffic, sales and reputation. Optimise it today - a fast website is worth a thousand marketing campaigns.