Google Company Profile (Google My Business): Everything you need to know

In an increasingly digital world, where online search is increasingly the gateway to new customers, having an optimised online presence has become essential for the success of any company.

For companies with physical locations, the Google Business Profile, formerly known as Google My Business, has become an indispensable tool in this scenario.

In this blog post we're going to share with you, as succinctly and quickly as possible, as we like to do here at Rocket Fuel, what you need to know about this tool and how to make the most of it.

And why the Google Company Profile is important for your company?

1st - It will help you master local search:

Your Google Business Profile not only increases your visibility in local searches and on Google Maps, but also puts you in the "local pack": the top three positions in local search results. Think of the value of this opportunity to capture the attention of potential clients when they most need your services, are actively searching, and happen to be near you!

2nd - Reach More People:

Your business will be listed on various Google channels, such as Google Search, Google Maps and Google Assistant, exponentially expanding your reach and increasing the chances of being found by new customers. Especially now with the popularisation of voice search tools.

3rd - You will offer all these potential customers complete and accessible information at the click of a button:

A well-filled profile provides customers with all the information they need, quickly and efficiently. This includes details such as:

• Complete address: Avoid frustration and ensure that your customers can find your company easily.

• Up-to-date opening hours: Keep your customers informed of your company's opening hours, avoiding misunderstandings and negative impressions.

• Forms of contact: Provide various contact options, such as telephone, e-mail and website, making it easy to communicate with your company.

• Services and products: Present your services and products clearly and concisely, attracting customers with a real interest in what you offer.

• Attributes and descriptions: Highlight your company's unique characteristics and differentiate yourself from the competition.

• Real-time updates: Keep your profile updated with relevant information, such as special times, promotions and events. This shows customers that your company is active and engaged.

• Total Transparency: With ratings and reviews from your customers, often providing that trust needed for a customer to make contact and ask for a quote or make a purchase.

  
  

And what are the best practices for a successful profile?

To ensure that your Google Business Profile is always optimised and running at full steam, follow these essential tips:

1. Ruthless precision:

   Perfect information: The accuracy of your online information is crucial. Out-of-date addresses, opening hours and telephone numbers can frustrate customers, damage your ranking in search results and even tarnish your reputation. Constantly check this information to ensure that it is always correct.

2. Open and transparent dialogue:

   Respond to all reviews: Respond to reviews, both positive and negative, in a polite and professional manner. Show that you value customer feedback and are committed to improving the experience. Acknowledge positive reviews and demonstrate how you are using negative feedback to improve your services.

3. Quality and relevant content:

   Post frequently: Use the posts feature to share relevant and interesting content with your customers. Publish high-quality photos, special promotions, events and news about your company. Keep a regular posting schedule to keep your profile active and engage your audience.

4. Photos that speak for themselves:

   High quality images: Invest in professional photos of your company, shop, products and team. Good, well-shot photos capture users' attention, increase engagement and convey professionalism.

   
   

Don't forget to make the most of the advanced features

1. Direct Messages: Allowing customers to send messages directly through your Google Business Profile can increase engagement, provide a direct means of communication, and convey an idea of professionalism and trust.

2. Valuable Insights: Use the insights provided by Google to understand how customers find your profile and what actions they take, helping you to optimise your marketing and advertising strategies.

3. Q&A: Follow up and answer the questions asked on your profile to provide clear and accurate information, improving the user experience, the visibility of your business and helping you to understand what your customers are concerned about and how you can inform and reassure them by providing this information on your profile.

   
   

Google Business Profile is a powerful, free tool that can transform the way your business is found online and perceived by your potential customers.

By taking the time to optimise and update your profile regularly, you can significantly improve your local visibility, attract more customers and build a robust and reliable online presence. Don't underestimate the power of this resource - it can mean the difference between an invisible company and one that stands out from the digital crowd.

Go check how your company profile is doing on google, and let us know in the comments if you're happy with what you've seen and if this post has helped you improve anything.

If you need our help, get in touch!

FAQS

How can I use Google Business Profile to manage my business's online reputation?

Respond to customer reviews in a professional manner and use the feedback to improve your service. You can also ask your customers to review your business on google to help improve your reputation.

How important is it to keep my online business information consistent?

Consistent information improves customer confidence and helps avoid confusion, as well as improving your local search ranking.20 Frequently Asked Questions About Google Business Profile

What is the Google Business Profile?

It's a free Google tool that lets you influence how your business appears on Google Search, Google Maps and Google Shopping.

Is Google Business Profile free?

Yes, it's 100 per cent free to create and manage your Google Business Profile.

What are the main benefits of the Google Business Profile?

Increasing visibility on Google, gaining credibility with reviews and sharing important information with customers.

What is the "local pack" or "map pack"?

It's the business listing that appears at the top of Google's local search results, including Google Maps results and business information.

How do mobile searches impact the Google Business Profile?

Mobile searches that include "where to buy" and "near me" have increased significantly, making the Google Business Profile crucial for local businesses.

Why are reviews important for the Google Business Profile?

98% of users read online reviews for local businesses, and the star rating directly influences credibility and visibility.

Can I manage business information in real time on my Google Business Profile?

Yes, you can update opening hours, contact details and other important information in real time.

How do I set up my Google Business Profile?

Go to Google Maps, add your business and follow the steps to fill in your company's information.

Can I add more than one category to my Google Business Profile?

Yes, you can define a main category and add additional categories to describe your business.

Do I need a physical address to use Google Business Profile?

Not necessarily. Services that don't receive customers at a physical location can create a profile without displaying a physical address.

How can I verify my business on Google Business Profile?

Verification can be done by phone, email, postcard, video recording or live video call, depending on the type of business.

What should I do if my business is already listed but I haven't claimed it?

Search for your business on Google Maps, click on "Claim this business" and follow the instructions for claiming.

How can I improve the visibility of my business on Google Business Profile?

Keep your information up to date, respond to reviews, add quality photos and use Google posts to engage customers.

Can I post updates and offers on my Google Business Profile?

Yes, you can create posts to promote events, special offers or news about your business.

How do photos influence my Google Business Profile?

Attractive, up-to-date photos can improve visibility and engagement with your profile, giving customers a better idea of your business.

Does the Google Business Profile affect local SEO?

Yes, a well-optimised profile can significantly improve your ranking in local Google searches.

How can I monitor the performance of my Google Business Profile profile?

Use Google insights to see how customers find your profile and what actions they take.

Can I integrate direct messages into my Google Business Profile profile?

Yes, you can allow customers to send you messages directly from your Google Business Profile profile.