Marketing needs to speak the language of business: revenue, margin, and predictability. Rather than spreading the budget thinly across dozens of campaigns, the plan zeroes in on a single product or service that has the greatest short-term potential to close. Read more here.

Quanto custa cada lead e quanto dessa despesa regressa como receita. É precisamente aqui que surge a encruzilhada mais comum em 2025: Lead-form vs Landing pages.