Cookie Policy

Terms of Service & Privacy Policy

Rocket Fuel Ads (brand operated by Objective Balance, Lda)

Website: www.rocketfuelads.com
Email: info@rocketfuelads.com
Address: Travessa da Prelada, No. 626, Hab. 21, 4250-377 Porto, Portugal
Last updated: 29 August 2025

PART I — TERMS OF SERVICE

1. Overview and acceptance

This website is operated by Objective Balance, Lda, trading as Rocket Fuel Ads ("Rocket Fuel Ads," "we," "us," "our"). By accessing the site, browsing, submitting forms, or engaging services, you agree to be bound by these Terms of Service (the "Terms"), as well as the additional policies referenced herein, including the Privacy Policy and the Cookies Policy.

If you do not agree with these Terms, do not use the site or the services. Your continued use of the site after changes are posted constitutes acceptance of the updated Terms.

2. Changes

We may update, amend, or replace any part of these Terms by posting updates on the site. You are responsible for reviewing this page periodically. New features, tools, or content are subject to the Terms in force at the time they are used.

3. Definitions

Content: text, images, graphics, videos, documents, code, and any materials available on the site.
Services: professional activities provided by Rocket Fuel Ads, including consulting, campaign management, advertising, SEO, analytics, training, and related services.
User/Visitor: any person accessing the site.
Client: a legal entity or sole trader contracting Rocket Fuel Ads’ services (B2B model).
Sub‑processor/Vendor: a third party processing personal data on behalf of Rocket Fuel Ads or the Client.
DPA: data processing agreement between controller and processor under the GDPR.

4. General conditions of use

• You agree not to use the site for unlawful purposes, not to infringe intellectual property rights, not to transmit malicious code, and not to circumvent security measures.

• We may refuse service to any entity at any time if necessary to comply with law or to protect security, confidentiality, or service integrity.

• We may suspend, modify, or discontinue the site (or any part of it) with or without notice. We are not liable for temporary unavailability.

5. Accounts, authentication, and security (if applicable)

If the site offers private areas or user accounts, you are responsible for keeping credentials confidential and for all activities under your account. Notify us immediately of any unauthorised use. We may terminate fraudulent, inactive, or non‑compliant accounts.

6. Information displayed and accuracy

Information on the site is general in nature and may not be up to date or complete. Verify critical information directly with us before making decisions. We do not warrant accuracy or continued availability of content or features.

7. Service descriptions and limits

Service descriptions and any prices displayed on the site are indicative only. Formal commercial proposals prevail over the site’s information. We may limit services by region, sector, volume, compliance, or capacity. We may decline projects that violate applicable laws or platform policies.

8. Third‑party tools

We may provide access to third‑party tools, integrations, or widgets (e.g., analytics, advertising platforms, CRM). These are provided by their respective suppliers on an "as is" and "as available" basis, without warranties from us. Use them at your own risk and review the relevant third‑party terms and policies.

9. Third‑party links

The site may contain links to third‑party sites or resources. We do not control and are not responsible for their content, policies, or practices. Inclusion of links does not imply endorsement.

10. User‑submitted content

If you send feedback, comments, ideas, documents, creatives, or other materials ("Submissions"), you grant us a non‑exclusive, worldwide, royalty‑free, sublicensable licence to use, copy, modify, publish, and display such Submissions to operate the site and improve services. Do not submit unlawful, defamatory, offensive, infringing, or malware‑infected materials.

11. Prohibited uses

Prohibited uses include, without limitation: unlawful purposes; soliciting others to commit unlawful acts; intellectual property infringement; defamation or discrimination; submitting false information; introducing viruses, bots, or abusive scraping; circumventing security; interfering with the site’s operation.

12. Warranties and disclaimer

The site and its contents are provided "as is" and "as available." We do not warrant that the service will be uninterrupted, timely, secure, or error‑free, nor do we warrant specific business outcomes. To the fullest extent permitted by law, Objective Balance, Lda, its officers, employees, and partners are not liable for indirect, special, incidental, punitive, or consequential damages arising from the use of the site or decisions based on it.

13. Indemnification

You agree to indemnify and hold harmless Objective Balance, Lda and its representatives from third‑party claims, costs, and liabilities arising from your breach of these Terms, applicable law, or third‑party rights.

14. Severability

If any provision of these Terms is held invalid or unenforceable, the remaining provisions will continue in full force and effect.

15. Termination

We may suspend or terminate access to the site at any time for breach of these Terms or for security reasons. Obligations accrued up to termination remain enforceable.

16. Entire agreement

These Terms, together with the Privacy Policy, Cookies Policy, and specific notices, constitute the entire agreement regarding your use of the site.

17. Governing law and venue

These Terms are governed by Portuguese law. Unless mandatory rules provide otherwise, the competent courts are those of Portugal.

18. Contacts

Objective Balance, Lda (Rocket Fuel Ads)
Email: info@rocketfuelads.com
Address: Travessa da Prelada, No. 626, Hab. 21, 4250‑377 Porto, Portugal

PART II — PRIVACY POLICY

1. Who we are and B2B scope

Objective Balance, Lda is the controller of personal data collected via www.rocketfuelads.com and in the context of prospecting and providing B2B services (business‑to‑business). This site and our services are not intended for consumers or minors.

2. Roles (Controller/Processor)

• Controller: when we process professional contact data, site visitors’ data, and prospects’ data to manage commercial relationships, comply with legal obligations, and communicate relevant updates.

• Processor: when we process personal data on behalf of our Clients (e.g., ad platforms, analytics, CRM). In such cases, we follow the Client’s documented instructions under a Data Processing Agreement (DPA), setting out the subject matter, duration, nature, purposes, data types, and data subjects.

3. Types of data we may process

• Professional identification and contact: name, email, phone, job title, company.

• Commercial and contractual data: interaction history, proposals, contracts, invoicing.

• Site usage data: IP address, online identifiers, browsing data, cookies and similar technologies (see Cookies Policy).

• Campaign operational data (when Processor): pseudonymous IDs, performance metrics, aggregated/anonymous events, within platform and contractual limits.

• Meeting transcripts/summaries (optional): if agreed, for internal documentation (see Section 10).

We do not intentionally collect special categories of data (health, religion, etc.). If a project requires such data, we will only proceed with an appropriate legal basis and enhanced security and minimisation measures.

4. How we obtain data

• Directly and voluntarily when you complete forms, contact us by email/phone, or join meetings/webinars.

• Automatically via cookies and similar technologies when you visit the site.

• Indirectly from public or private sources (compliant B2B databases, networking, referrals) where permitted by law and with appropriate safeguards.

5. Purposes and legal bases (GDPR)

We process personal data only where a valid legal basis exists, namely:

• Contract performance or pre‑contractual steps (Art. 6(1)(b)): proposals, contracts, projects, and support.

• Legal obligations (Art. 6(1)(c)): invoicing, accounting, tax, responding to authorities.

• Legitimate interests (Art. 6(1)(f)): relevant B2B prospecting and marketing, service improvement and security, fraud prevention, management of partner and vendor relationships. You may object at any time to processing based on legitimate interests (see Section 13).

• Consent (Art. 6(1)(a)): where required, such as for non‑essential cookies, opt‑in newsletters in certain jurisdictions, or specific purposes.

6. B2B marketing and communications

We may contact professional recipients with content relevant to their role and company (technical updates, invitations, white papers). We comply with applicable electronic communications rules and provide a clear opt‑out in every message. Where required, we obtain prior consent.

7. Data retention

We retain data only as long as necessary for the purposes:

• Contracts and invoicing: up to 10 years (legal obligations).

• B2B prospecting and marketing: up to 2 years after the last meaningful interaction or until you object.

• Technical/security logs: short periods appropriate for audit and abuse prevention.

• Meeting transcripts: up to 24 months unless instructed otherwise or required by law.
  After the retention period, data are securely deleted or anonymised.

8. Disclosures and processors

We may share data with providers supporting us (hosting, email, CRM, invoicing, analytics and advertising platforms, productivity tools) under appropriate confidentiality and privacy commitments. We may also disclose data to public authorities, courts, or regulators where required by law.

9. International transfers

If a provider operates outside the EEA, we implement appropriate safeguards (e.g., European Commission Standard Contractual Clauses), conduct transfer impact assessments where applicable, and apply reasonable supplementary measures (pseudonymisation, encryption in transit and at rest where appropriate).

10. AI for meeting transcription and summaries

To facilitate documentation and follow‑up, we may use AI tools to transcribe/record (if agreed) and summarise meetings with Clients, partners, or vendors, strictly for internal documentation. Access is restricted to personnel with a business need, and suppliers must meet robust security and privacy standards. If you prefer not to use transcription/AI, request a non‑transcribed option at info@rocketfuelads.com.

11. Automated decisions and profiling

We do not make decisions producing legal effects based solely on automated processing regarding site visitors. In marketing projects, we may build segments and audiences to optimise campaigns, in line with platform policies and applicable legal bases, favouring aggregated or pseudonymised data.

12. Security

We implement appropriate technical and organisational measures (access controls, encryption in transit, backups, confidentiality policies, and staff training). We will notify data breaches when required by law, describing impacts and measures taken.

13. Data subject rights

Under the GDPR, you may request:

• Access to your data;

• Rectification of inaccurate data;

• Erasure where applicable;

• Restriction of processing;

• Portability of data you provided;

• Objection to processing based on legitimate interests (including B2B direct marketing);

• Withdrawal of consent at any time where consent is the legal basis.
  Send requests to info@rocketfuelads.com. We may ask for proof of identity. You may also lodge a complaint with the CNPD — Portuguese Data Protection Authority.

14. Children

Our services and content target professionals and businesses. We do not knowingly process data of minors. If you believe a minor has provided data to us, please contact us for removal.

15. Changes to this Privacy Policy

We may update this policy to reflect legal or operational changes. The current version is the one published with the date indicated above.

16. Privacy contact

Objective Balance, Lda (Rocket Fuel Ads)
Email: info@rocketfuelads.com
Address: Travessa da Prelada, No. 626, Hab. 21, 4250‑377 Porto, Portugal

PART III — COOKIES POLICY

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. Some are necessary for the site to function; others are used, with your consent, for statistics and marketing.

2. Types of cookies we use

• Strictly necessary: essential for core functionality (session management, consent preferences).

• Functional: enhance features and personalisation.

• Analytics/Statistics: help us understand site usage (pages visited, session duration).

• Marketing/Advertising: measure campaign effectiveness and deliver more relevant content.

3. Legal basis and consent management

Only strictly necessary cookies are active by default. All other cookies are set only with your consent via our banner/preferences manager, which you can change at any time. Withdrawal of consent does not affect prior lawful processing.

4. Browser settings

You can configure your browser to block or delete cookies. Some features may not work correctly if cookies are disabled.

5. Cookie duration

Some cookies are session cookies (expire when you close the browser) and others are persistent (remain for a defined period) proportionate to their purpose and data minimisation.

6. Cookie list​​​​